360 Creative Event Services

Client: 360 Creative Event Services

Counterparty: SO Group

Sector: Consumer Products

Deal Type: Acquisition

Transaction Description:

360 Creative Event Services is a leading provider of equipment, creative design services and project management to the Event sector. Major clients include Silverstone, Cheltenham, PGA, LTA and Merlin Entertainments.

Assay advised the founders of 360, David Walley and David Harding, on their initial acquisitions in 2010, and became retained advisors to the group.

360 has been acquired by SO Group, a leading player in the Exhibition market. As part of the transaction, David Walley has become CEO of SO Group.